VENTRADA recently brought the reorganisation and transfer of Stadtbäckerei Jena to a successful conclusion after being closely involved in the project. The main aim of the process was to develop a sustainable business to attract outside investment. More than 30 bakeries in Thuringia were transferred to the new owner as part of an asset deal. These bakeries will now be managed on the basis of a modern and original business plan. The company attracted investment from a regional bank, a Thuringian investment company and the KfW.